Like many small business owners, you may believe your business would not benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. Here are our reasons why your business needs a professional website, irrespective of your business size.
1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a retail front to promote your products or services.
2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can’t afford a professional website, but the reality is, you can’t afford not to. Although the cost of designing a website varies, once it’s up and running, a website for a small business starts from as little as £10 per month. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS UP TO DATE
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or […]